Everything is topsy turvey in the world of Twitter, Pop stars have a bigger following than the Leader of the free world, Katie Perry, Justin Bieber and Lady Gaga have each got more Twitter Followers than Barack Obama…
Do the stars above tweet to the accounts themselves?
Nope! And if they do, you can bet that they have been screened by the management company, one wrong tweet to this kinda size of an audience could ruin a superstar in seconds.
Are their followings genuine?
Katy Perry’s audience is apparently 44% real, that means that 56% of her following is fake, surely that removes an amount of her credibility. (I quite like Katy Perry, fake or not-Ed)
Justin Bieber has a higher % of real followers @ 57% real, but that’s still just under half of his followers that have been made up! How does that work out?
LadyGaga’s effort is even worse! 38% real…less than Perry or Bieber! At some point your editor is going to have more fans than these mega stars combined.
How does it work out that these stars have fake followers?
Simple, Number of followers = Popularity so celebrities and their marketing agencies buy followers in the thousands…millions in the case of these superstars. You wanna buy followers…go right ahead http://www.fiverr.com will sell you them but be warned, you will instantly regret it.
What are the benefits of huge audiences to these artists?
Every single one of the real fans connected to Lady Gaga/Beiber/Perry have a connection with their idol/general interest in a way unprecedented before…they feel like a friend and can attempt to interact directly on an engaging and fun channel. Twitter levels the playing field in this regard.
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